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Northumberland Rocks Back is a benefit concert organized by community organizations and local businesses. Since 2021, NRB has delivered a high-quality music experience and raised over $91,000 for local organizations, services and programs through Northumberland United Way and Lions Club of Cobourg.
The 3rd annual Northumberland Rocks Back concert, held this June, raised an amazing $20,000 to help local community organizations and impact residents.
Grand Ole Opry Member and multi-platinum artist Chris Janson fired up the Cobourg Community Centre on June 15 with an electrifying live performance and was joined by local artists Jeremy Macklin, Nickola Magnolia and Western Avenue.
"Thank you for rocking out with Chris Janson, Northumberland," said Graham Beer, Chair of Northumberland Rocks Back. “We are proud to create a memorable experience and local impact for our community."
The Northumberland Rocks Back committee extends its heartfelt appreciation to their gold sponsors, including Cobourg Media, Ryan Huffman Real Estate, The Ryan Huffman Foundation, Wharram Tree Service, Thomas Buick GMC, Crowe's Gas and their venue partner, the Town of Cobourg.
“We are incredibly thankful for the overwhelming support and the positive impact this will have on our community,” said Maggie Darling, Acting Executive Director, United Way Northumberland. “These funds will make a difference in addressing important issues like food security, mental health, children’s programs, senior support and housing assistance, to name a few.”
The 2nd Northumberland Rocks Back outdoor benefit concert held this past August showcased local talents Storm the Palace, Greatest of Ease, Marty & The Mojos, Cale Crowe, and Jeremy Macklin.
The concert raised an incredible $46,000 of which, $38,000 was donated to the United Way Northumberland and $8,000 to Cobourg and Bewdley Lions Clubs. This was almost double what the organizers raised last year which was in part due to generous donations and sponsorship.
“We are grateful for the overwhelming community support,” said Graham Beer, Chair of Northumberland Rocks Back and Executive Producer of Cobourg Media. “The impact of our organizers, volunteers, sponsors, musicians and crew will directly help thousands of individuals and families across Northumberland.”
This was a true community-spirited event with many volunteers assisting with all parts of the evening to ensure attendees had an exceptional concert experience. This includes the Cobourg Lions Community Centre that provided the space and sold beverages, and the Bewdley Lions Club that set up their food truck.
“The proceeds to United Way Northumberland from this amazing event will go directly back into the community,” says Maggie Darling, Acting Executive Director. “With your generous support, a portion of the proceeds will go to our Northumberland Eats Voucher Program and the remaining will be directed to individuals and families who are struggling in our communities as they face new challenges around inflation, rising food and housing prices, as a result of the pandemic.”
The Northumberland Eats voucher program, a partnership of Northumberland County and United Way Northumberland aims to provide food support to individuals and families while supporting local businesses across Northumberland County. Vouchers are provided to social service organizations to distribute across the county to individuals and families experiencing food insecurity. These vouchers can then be used like cash at nearly 25 participating restaurants and food vendors throughout our community. Since the program launched in December 2020 more than 23,000 vouchers have been distributed to individuals and families across Northumberland County.
With overwhelming community support, Northumberland Rocks Back raised $25,172 for local organizations, services and programs. The outdoor benefit concert on August 20, 2021, showcased the talented Cale Crowe, The Spirits, Jeremy Macklin and Jesse Slack with stories from frontline workers and local volunteers.
$18,672 of the grand total was allocated to the Northumberland United Way COVID-19 Community Relief Fund that has helped over 30 local organizations, providing services and programs to residents of Northumberland throughout the pandemic. The remaining $6,500 has supported our hosts, The Lions Club of Cobourg, to strengthen their local contributions to serve others.
“Northumberland Rocks Back united our community and proudly made a substantial impact to help a lot of people,” said Graham Beer, Chair of Northumberland Rocks Back and Executive Producer of Cobourg Media. “The outpouring of support from local organizers, businesses, volunteers, sponsors and attendees was overwhelming.”
“The proceeds to Northumberland United Way from this amazing event have gone directly back into the community,” says Bobbie Dawson, CEO, Northumberland United Way. “With your generous support, we are helping local not-for profit organizations continue to provide essential services during these challenging times."
“We were very proud to play a role in Northumberland Rocks Back. It was great to see the community come together and have a fun time all while helping the Northumberland United Way COVID-19 relief efforts,” said Vicky Davis, Lions Club of Cobourg President. “Thank you to everyone involved for organizing a successful event!”
To learn more about Northumberland United Way, visit www.mynuw.org
NORTHUMBERLAND ROCKS BACK INC.
Northumberland's local concert in support of the community.
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